ADVERTISING

Change the Menu

Agency: Freelance

Description

The ‘Change the Menu’ campaign uses menus from two fictitious venues – The Struggle Inn and The Wits End – to vividly illustrate the mental health challenges faced in the hospitality industry. These initial menus highlight issues such as antisocial hours, lack of management training, anxiety, and depression. In a powerful transformation, these problematic “dishes” are replaced with a new and improved menu featuring supportive structures, mental health training, and a better work-life balance.

This professional campaign titled 'Change the Menu' was published in United Kingdom in June, 2024. It was created by ad agency: Freelance. This Digital, OOH Outdoor, and Print media campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted 9 months ago.

Credits

Advertising Agency: Maximum Dyliciousness (Freelance)
Copywriter: Max Ettinger
Art Director: Dylan Burnside-Smith
Production Company: Tungsten Media
Media Agency: BuildHollywood

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