Insight: How to make people have a little more empathy with those who suffer from migraine and understand what it is like to have a crisis? Transforming the invisible into visible.
Solution: Doril relied on neuroscientific studies to materialize a migraine crisis. Reports and graphics were decoded and transformed into sound and impactful images, showing that migraine is no joke.
This professional campaign titled 'The Sound of Pain' was published in Brazil in April, 2021. It was created for the brand: Doril, by ad agency: Cafehyna. This Integrated medium campaign is related to the Pharmaceutical industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: Cafehyna
Creative Director: Henrique Jabali
Copywriter: Cristiano Guimarães
Art Director: José Veloso
Art Director: Gabriella Pimentel
Production: Prodigo, CISMA
Sound Design: Ritmika, Henrique Tanji