The Smash-proof Guitar

Agency: Forsman & Bodenfors


Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.

This professional campaign titled 'The Smash-proof Guitar' was published in Sweden in April, 2019. It was created for the brand: Sandvik, by ad agency: Forsman & Bodenfors. This Film medium campaign is related to the Electronics, Technology and Industrial, Agriculture industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Forsman & Bodenfors, Goteborg, Sweden
Account Supervisor: Greger Andersson
Account Manager: Åsa Pedersen
Creatives: Kim Cramer, Björn Engström, Stefan Thomson, Anton Eriksson, Viktor Eriksson
PR-strategist: Bjarne Darwall
Digital-strategist: Peter Gaudiano, Malin Careborg
Designer: Ingrid Arnsand Jonsson, Jerry Wass
Planner: Daniel Sjöstrand
Agency producer film: Anna Junker Lundin
Technical producer: Helena de Brun
Photo credit: Patrik Olsson
Production company: Bleck Film
Director: Marcus Svanberg
Producer: Robert Feniger
Exec producer: Josefin Kollberg
D.O.P: Carl Nilsson, Jo Eken Torp, Andres E Sanchez
Editor: Johan Kjellberg
Colorist: Nicke Jacobsson
Online: Wille Rising
Service Production Miami: Green Tea Films
Producer: Natasha Chapman
Sound: Fredrik Sundberg / PLOP


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.