Game of Thrones Anti Spoiler-kit

Agency: JMW


Sweden is preparing for the eight and final season of Game of Thrones by gearing up to protect themselves from spoilers. Local streaming services Telia Play and HBO Nordic have created an easy to use Game of Thrones Anti Spoiler-kit for fans. The kit consist of pins numbered after each of the six final episodes. Fans of the show are encourage to wear the pin with the latest seen episode in order to show friends, colleagues and class mates what they can say, or can’t say about Game of Thrones season 8. This because not everyone watches the show at the exact same time. Kits are distributed in Telia stores all over Sweden and can also be downloaded online together with a set of anti spoiler commandments and other digital assets.

This professional campaign titled 'Game of Thrones Anti Spoiler-kit' was published in Sweden in April, 2019. It was created for the brand: Telia, by ad agency: JMW. This Direct medium campaign is related to the Media industry and contains 4 media assets. It was submitted about 5 years ago.


Advertising Agency: JMWGolin, Stockholm, Sweden
PR: Hannah Resare Monsén, Linn Hulten
Project manager: Janna Schibbye
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Creative: Karl Nelson
Art Director: Jonas Persson
Client Director: Björn Mellstrand


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