The Six Friends Theory

Agency: W&Cie


According to a theory, we are separated by no more than 6 people on the planet. Mercure has decided to verify this, by launching The Six Friends Theory.

This professional campaign titled 'The Six Friends Theory' was published in France in January, 2015. It was created for the brand: Mercure, by ad agency: W&Cie. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: W&cie, Paris, France
Creative Directors: Gilles Deléris, Ivan Pierens
Art Directors: Arnaud Wacker, Sébastien Henry
Copywriter: Renan Cottrel
Strategic Planner: Samy Martinez
Account Director: Aurélie Léauté
Director: Jean-François Julian
Production Company: Windsor Paris


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