Description
On every journey, we encounter road signs that we often recognize but don't always fully understand what they represent. Behind each sign are real-life situations that demand our attention and responsibility as drivers.
That’s why, for International Road Safety Education Day, Vistony developed a series of digital ads that bring traffic signs to life in everyday scenarios, visually and directly illustrating the situations they warn us about: pedestrians crossing, children on their way to school, and animals crossing the road.
A powerful reminder that respecting road signs is not just about following the rules, but also about protecting our lives and the lives of everyone who shares the road with us.
This professional campaign titled 'THE SIGN IS REAL' was published in Peru in October, 2026. It was created for the brand: VISTONY, by ad agency: GRAVEDAD. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 2 days ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Cliente: VISTONY
Agencia: GRAVEDAD
Fundador & Director General: Gustavo Hidalgo
Director Creativo: Michael Lavado
Head Content & Paid Media: Damaris Solano
Senior Copywriter: Jorge Flores
Art Director: Daniel Córdova
Supervisor de Cuentas: Sharon Carnica
Account Executive: Franco Sabogal
