WE NEED DATES

Two founders put their phone number on a billboard in Manhattan with a simple plea: “WE NEED DATES.”

The League didn’t need to think twice. They asked for dates, and dates are what The League does right.

This week, Breaking & Entering Media co-founders Geno Schellenberger and Jack Westerkamp took their search for dates public, plastering Jack’s real phone number across Manhattan ahead of their 100th live show at Joe’s Pub on November 4. The League, the curated dating membership for people with shared ambition, decided to meet their bold move with one of its own. Today, The League unveiled a billboard at 41st & 7th, rotating directly after the founders’ original billboard, with a simple response: “WE HAVE DATES.” And not just any dates. The League is offering Geno and Jack its highest membership tier and a curated batch of potential matches, just in time for their milestone show.

And they noticed. Within minutes, Geno and Jack responded on Instagram.

For The League, the connection was natural. Geno and Jack are building a company, producing a live show three times a week, and clearly aren’t afraid to put themselves out there. They’re exactly the kind of people The League was designed for: people with full lives who are intentional about who they let into them.

“The most interesting people aren’t waiting around for love to happen. They’re out building lives they’re excited about, and they want someone worth sharing them with,” said Sonia Barak, Head of Brand Marketing, E&E, Match Group. “That’s exactly who The League is for. Geno and Jack made a bold move, and we figured we’d make one right back. They asked for dates. We have a whole curated batch of them.”

The League collaborated with creative agency Corner Table Creative on the activation concept and design, and Quan Media Group on the billboard placement.