Description
During Earth Hour, Vistony decided to transform its own advertising.
By developing Dark Ads, the brand turned its ads completely black for one hour, extending the gesture of turning off the lights to the digital realm. This not only made them visually invisible but also reduced energy consumption on screens where black screens turn off pixels.
A simple action that changes the role of advertising: from generating impact to reducing it.
Because if everything else can be turned off for the planet… so can advertising.
This professional campaign titled 'DARK ADS' was published in Peru in March, 2026. It was created for the brand: VISTONY, by ad agency: GRAVEDAD. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 hour ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: GRAVEDAD
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Head Content & Paid Media: Damaris Solano
Media Planner: Julie Diaz
Content & Community Manager: Christian Espino
Account Supervisor: Santiago Trejo / Sharon Carnica
Account Executive: Yamile Minaya
Graphic Designer Senior: Luciano Bernilla
Graphic Designer: Edwin Ticona
