Description
For Labor Day, we portray coveralls left hanging, laid aside, and resting across different workspaces as a symbol of a well-deserved pause after the daily grind. Without directly showing the worker, each scene reflects their presence, dedication, and the importance of taking a moment to recharge before coming back tomorrow ready to give their all.
The product naturally integrates into each environment as an ally of performance, reliability, and everyday hard work.
This professional campaign titled 'Off Today' was published in Peru in May, 2025. It was created for the brand: VISTONY, by ad agency: GRAVEDAD. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 14 hours ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Cliente: Vistony
CEO: Cesar Duharte
Gerente de marketing: Manuel Romano
Jefe de marketing internacional: Adan Yagui
Agencia: GRAVEDAD
Fundador & Director Creativo: Gustavo Hidalgo
Director Creativo: Michael Lavado
Diseñador: Piero Contreras
Supervisora de Cuentas: Mercedes Espinoza
Ejecutivo de Cuentas: Santiago Trejo
Social Media Manager: Daniela Gamarra
Creadora de Contenido: Damaris Solano
