Description
Canada's animal welfare laws are shockingly weak and even define animals as property instead of living creatures, so award-winning pet rescue Mattie's Place started 'The Pet-ition', the first petition signed by pets to improve animal rights laws.
This campaign took advantage of a legal loophole in petition law, which doesn't explicitly state you must be human to sign, and instead merely calls for a name, address and signature, which pets all have.
This professional campaign titled 'Pet-ition' was published in Canada in May, 2024. It was created for the brand: Mattie's Place, by ad agency: Publicis Toronto. This 360° medium campaign is related to the Other, Pets, and Public Interest industries and contains 1 media asset. It was submitted 12 days ago.
Credits
Agency: Publicis Toronto
Chief Creative Officer: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (art): Devon Clarke
EVP, Managing Director: Serene Gaspar
Account Supervisor: Rachel Dickey
VP Broadcast Production: Pam Portsmouth
Agency Producer: Haley Piett
Print Producer: Lisa Reid
PR Lead: Sophie Prefol
Client: Mattie's Place
Founder / Executive Director: Denise Angus
