Description
In Korea, Car accidents that occur in school zones: 540 cases a year. 81% of them are caused by 'illegally parked vehicles', that obstructs the driver's view. Although the police are issuing parking tickets, parked vehicles are still putting children in danger.
The safety parking ticket, protecting children from car accidents and warning illegally parked vehicles. This hanger type parking ticket can serve as a warning for people who park illegally and also remind drivers to drive carefully near pedestrians. It can help drivers recognize that it's possible for children to appear suddenly behind illegally parked vehicles.
This professional campaign titled 'The Safety Parking Ticket' was published in South Korea in January, 2021. It was created for the brand: Ministry of Culture, Sports and Tourism, by ad agency: Dminusone. This Ambient, Design, and OOH Outdoor media campaign is related to the Other industry and contains 2 media assets. It was submitted about 7 hours ago.
Credits
Advertising Agency: Dminusone, Seoul, South Korea
Production Company: Episode Film, Seoul, South Korea
Creative Director: Donggil Kim, Janghan Kim
Account Executive : Hojin Hwang
Art Director : Kookjeong Kwon
Director : Eunu Choi
