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Description

The easiest way to prevent the COVID-19, '30 seconds hand washing.' When you wash your hands with soap and running water for 30 seconds, 96% of germs are removed. However, only 2% of Koreans could wash their hands properly. (Ref. Green Post Korea, Mar. 2020). That is because they didn't know that they need to wash hands at least for 30 seconds to remove germs, or even if they knew it, it was not easy to be conscious of counting 30 seconds.

The Ministry of Culture, Sports and Tourism considered how people could enjoy washing their hands in noticing the time of 30 seconds and at last, produced a special hand soap. 'The Singing Soap' is a hand soap with soap bubbles along with a song for 30 seconds by pressing the button. Enjoying the song, you can wash your hands for 30 seconds without any burden to check the time. In addition, for better distribution, we composed various genres of songs for hand-washing such as children's song, K-pop, classical music, traditional Korean music, etc. in collaboration with musicians so that people of all ages can enjoy them.

This professional campaign titled 'The Singing Soap' was published in South Korea in January, 2021. It was created for the brand: Ministry of Culture, Sports and Tourism, by ad agency: Dminusone. This Experiential and OOH Outdoor media campaign is related to the Other industry and contains 2 media assets. It was submitted about 7 hours ago.

Credits

Advertising Agency: Dminusone, Seoul, South Korea
Production Company: Episode Film, Seoul, South Korea
Creative Director: Donggil Kim, Janghan Kim
Account Executive : Hojin Hwang
Art Director : Kookjeong Kwon, Minji Hong
Director : Eunu Choi

Ministry of Cul...

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