Description
By resorting to visual metaphor and symbolic elements, the advertisement reinterprets the reality of Brazilian roads, making the dangers faced daily by motorcyclists visible in a playful and engaging way. The message highlights that these risks are an inherent part of riding and reinforces that, to face them, proper protection is essential. In this context, Chapam's equipment is presented as a fundamental ally, providing safety and confidence to overcome the challenges of the road.
This professional campaign titled 'The roads in Brazil are dangerous' was published in Brazil in February, 2026. It was created for the brand: Chapam Moto Parts, by ad agency: Nexa Brand. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising Agency: Nexa Brand
Art Director: Higor Niero
Copywriter: Danyele Soares
Creative Director: Lucas Pereira Damazio
CEO: Edu Debiasi
Planner: Juliana Carrer/ Joyce Botelho
