Description
Despite decades of seatbelt awareness, the habit is still not universal. In Quebec, roughly one third of people who die in passenger-vehicle crashes were not wearing their seatbelt.
For The Realistic Dummy, the SAAQ, LG2, Nova Film and director Olivier Staub created a lifelike crash-test dummy modeled on Christian, a young adult who does not always buckle up on short, familiar trips.
Not on the highway. Not on a long journey. Just a few streets away, under 50 km/h, on the kind of everyday drive that often feels harmless.
Built as Christian’s true double, the dummy allowed him to witness his own simulated accident.
This professional campaign titled 'The Realistic Dummy' was published in Canada in June, 2026. It was created for the brand: Société de l'assurance automobile du Québec (SAAQ), by ad agency: Lg2. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 12 hours ago by Director: Olivier Staub of StaubFilms.
Credits
Client: SAAQ
Client Representatives: Anne Frédérique Vigneault, SAAQ; Éric Lambert, SAAQ
Agency: LG2
Creative Director: Nicolas Boisvert, LG2
Copywriters: Félix-Antoine Belleville, LG2; Éric Chavagnac
Production: Nova Film
Director: Olivier Staub
Director of Photography: Olivier Staub
Executive Producer: Charles Gaudreau, Nova Film
Producer: Sam Petitclerc, Nova Film
Editor: LP Gagné, Nova Film
Colorist: Éric Denis, Studio Element
Sound Engineer: Dominic Cabana, Circonflex
Original Music: Circonflex
