Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead.
"When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa.
This professional campaign titled 'The Return' was published in Peru in November, 2021. It was created for the brand: Cerveza Arequipeña, by ad agency: WPP. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 9 months ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Advertising Agency: OGILVY LATINA, Argentina