AB InBev Cerveza Arequipeña

Bottle Tiles

Agency: VMLY&R


Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from AB InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well?

That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter.

This professional campaign titled 'Bottle Tiles' was published in Peru in April, 2023. It was created for the brands: AB InBev and Cerveza Arequipeña, by ad agency: VMLY&R. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 5 months ago by Creative Art Director: Oscar Gonzales of VMLY&R.


Advertiser: Arequipeña Beer / AB InBev
Core Brands Director: Diego Devoto
Regional Brand Manager: Valeria Martínez
Brand Manager: Daniel Villarán
Brand Lead: Fernando Salas
Brand Implant: Alexandra Olivera
Advertising Agency: VMLY&R Peru
CEO: Eduardo Grisolle
ECD: Tin Sánchez
Creative Director: Coqui Soto
Creative Director: Beto Noriega
Art Director: Oscar Gonzales
Creative Copywriter: Luis Alburqueque
Account Director: Raúl López-Guerra
Account Supervisor: Brenda Ruiz
Account Executive: Dessiré Gutiérrez
Production Director: Malena Mellado
Producer: Giselle Navarro
Production Company: Ka&O
Audio & Music: Humanimal


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