Preservation and evolution of species
Agency: McCann Health
Veros veterinarius. A campaign that creates a new concept in the evolution and preservation of species.
Hospital Veros is a new concept in veterinary medicine. A space where veterinarians are the clients and a place where these professionals can rent spaces to have access to all the infrastructure and technology that the hospital offers.
A new concept in the evolution of pets, through the entire study of their breed, peculiarities, transformations and evolution over time.
How it works
Lucas Souza, a paleontologist, historian and illustrator recreated some of the long-extinct dogs, cats and birds. Using the color pencil painting technique, the illustrations took shape
and the campaign was able to tell the story of each race, culminating in our "new species': the Veros Veterinarius (which are the pets that we know and specially in the future).
This professional campaign titled 'Preservation and evolution of species' was published in Brazil in November, 2021. It was created for the brand: Hospital Veros, by ad agency: McCann Health. This Print medium campaign is related to the Health, Pets, Pharmaceutical, and Professional Services industries and contains 3 media assets. It was submitted over 1 year ago by Senior Art Director: Eduardo Basque of McCann Health Sao Paulo.
Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil