To kick off the summer safely, the Société de l'assurance automobile du Québec and LG2 have launched a social media campaign raising awareness of the dangers of impaired driving. Aiming to encourage people who’ve been drinking to take public transit, they created the safety coaster – a coaster embedded with a chip that can be used to pay for transit fares. With this unique solution, people across the province of Quebec can easily enjoy a safe and uneventful journey home.

This professional campaign titled 'The Safety Coaster' was published in Canada in July, 2023. It was created for the brand: Société de l'assurance automobile du Québec (SAAQ), by ad agency: Lg2. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 10 months ago.


Client: SAAQ - Anne Marcoux, Patrice Letendre, Éric Lambert
Vice-President, Creative: Luc Du Sault
Creative Director: Luc Du Sault
Copywriting: Félix-Antoine Belleville
Art Direction: Jean Lafrenière
Strategy: Pauline Després
Content: Félix-Antoine Belleville, Jean Lafrenière
Account Services: Alexandra Laverdière, Noémie Steben-Roy, Laurie Slater
Project Management: Julie Pichette
Infographic: Marc Rivest
Agency Production: Stéphanie Gagné
Motion Design: Marie-Ève Roussy
Editing: Cédric Noël
Media: Touché!
Photography: Bruhmuller Photographe
Direction: Zacharie Turgeon
DOP: Antoine Caron
Production Agency / Production: OKOK / Christina Drouin
Music: William Lamoureux
Special Effects: Studio Élément


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