Whether it is for a motorcycle, a convertible car or a recreational vehicle, storing your vehicle for winter is always a difficult time. So why prolong this by going to wait in line at a SAAQ branch. It is much easier to simply go online.

This professional campaign titled 'Saying Goodbye' was published in Canada in November, 2022. It was created for the brand: Société de l'assurance automobile du Québec (SAAQ), by ad agency: Cossette. This Audio and Print media campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 1 year ago by Art director: Nicolas Baillargeon of Cossette.


Client: SAAQ
Agency: Cossette
Strategy: Marie Vaillancourt, Anne-Sophie Vachon
Chief Creative Officer: Anne-Claude Chénier
Creative Director: Richard Rochette-Villeneuve
Art Director: Nicolas Baillargeon
Copywriter: Sébastien Forget
English Translation: Andrew Morgan
Account Team : Anne-Renée Turcotte, Vicky Langlois, Zoé Béland
Agency producers (Septième): Marie-Andrée Lizotte
Photography and post-production: Alain Desjean
Sound studio: Studio Circonflex
Engineer: Dominic Cabana
Printed production (Septième): Josée Lévesque, France Laberge, Annie Turcotte, Maxime Bluteau
Media Agency: Cossette Media
Media strategy and planning: Amélie Lemieux
Media activation: Emilie Loignon


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