Library of Games

Agency: 72andSunny


BetMGM, a leading sports betting and iGaming operator, has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games.” Premiering Monday, Nov. 20, a new 30-second spot follows Hudgens through a library setting, brought to life with the BetMGM app on her phone.

In the segment, the library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each more eclectic than the last. Proclaiming itself “The King of Casino,” the spot cements BetMGM’s position as a leader in the iGaming industry. The new campaign follows BetMGM’s recent series starring Jamie Foxx which debuted in September.

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “This is an incredible collaboration that will keep audiences old and new engaged.”

The spot was directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus’s record-breaking “Old Town Road.” Calmatic also has created content with Anderson .Paak and Tyler, The Creator.

This professional campaign titled 'Library of Games' was published in United States in November, 2023. It was created for the brand: BetMGM, by ad agency: 72andSunny. This Integrated medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 5 months ago.


Agency — 72andSunny
Film Production — Prettybird
Stills Production — Ether Artists
Editorial Company — Final Cut
VFX / Color / Finishing — ArtJail
Music & Sound Design — Walker
Sound Design & Mix — Sonic Union


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