BetMGM, a leading sports betting and iGaming operator, premiered its new commercial campaign today on a variety of social media platforms. “IT’S ON” features a star-studded cast of actors and athletes, all BetMGM ambassadors, within an episodic series. The campaign is scheduled to make its national television debut Thursday, Sept. 8 during Thursday Night Football.
In the initial spot, Jamie Foxx personifies the larger-than-life entertainment brand of BetMGM as he roams his Bellagio suite seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and BetMGM’s newest brand ambassador, Vanessa Hudgens. “IT’S ON” was created by 72andSunny New York and directed by Peter Berg, Executive Producer of Entourage and Ballers.
This professional campaign titled 'Tips' was published in United States in September, 2022. It was created for the brand: BetMGM, by ad agency: 72andSunny. This 360° and Film media campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 9 months ago.
AGENCY: 72andSunny New York
PRODUCTION COMPANY: Film 47
DIRECTOR: Peter Berg
EDITORIAL COMPANY: Arcade
EDITORS: Ali Mao, Jeff Ferruzzo
COLORIST: Mikey Pehanich, Blacksmith
SOUND MIX: Sonic Union
PHOTOGRAPHY: Erik Umphery