Description
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, today unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon; Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its ‘golden’ offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores - “Golden Goals” - as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
This professional campaign titled 'CHRIS ROCK helps launch betting brand in UK' was published in United Kingdom and United States in September, 2023. It was created for the brand: BetMGM, by ad agency: Recipe. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 7 months ago.
