Doing it Live

Agency: 72andSunny


BetMGM, a leading sports betting and iGaming operator, will premiere its new campaign series starring Jamie Foxx this week in conjunction with the kickoff of the professional football season. The series was filmed in Las Vegas and directed by the accomplished Wayne McClammy. The two spots will air on multiple platforms and make their national television debut during the first weekend of action.

“Love and respect to my BetMGM family,” said Foxx. “It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas!"

The campaign opens with the “Doing it Live” spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGM’s live betting and entertainment experience.

Scheduled to air later this month, the second segment, “The Game,” captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app. As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIA’s valet as a nod to November’s race along the Las Vegas Strip. Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.

This professional campaign titled 'Doing it Live' was published in United States in September, 2023. It was created for the brand: BetMGM, by ad agency: 72andSunny. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 8 months ago.


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