Description
In a world where online shopping is the norm, returning clothing that doesn’t fit can still feel like a chore. BETC Paris partnered with La Poste to create an elegant solution: The Postal Changing Rooms—a clever blend of service design and brand utility that reimagines the act of returning an item as a moment of ease, convenience, and even delight.
Inspired by France’s iconic yellow letterboxes, each compact unit is thoughtfully designed with everyday users in mind. The booths are secure and private, equipped with a mirror, a chair, and a shelf—providing the essentials for a quick, comfortable try-on. If the item doesn’t fit or meet expectations, consumers can immediately reseal and return it—without ever leaving the space.
Strategically placed in high-traffic public areas, these changing rooms bring La Poste's infrastructure into the flow of modern commerce, bridging the gap between e-commerce and real-life convenience. It’s a frictionless experience that benefits retailers and shoppers alike—offering utility while reinforcing brand trust and innovation.
By transforming a mundane logistical pain point into a moment of branded service, BETC Paris didn’t just design a new space—they redefined what postal services can mean in a digital-first world.
This professional campaign titled 'The Postal Changing Rooms' was published in France in June, 2025. It was created for the brand: La Poste, by ad agencies: BETC, BETC Paris, and Havas. This Ambient, Design, and Direct media campaign is related to the Delivery Services, Fashion, and Professional Services industries and contains 1 media asset. It was submitted 4 days ago by LLLLITL.
Credits
Client: La Poste.
Creative Agency: BETC Paris.
Design Agency: Carré Noir Paris.
Production Company: Carré Noir Paris.
