Description
A joyful campaign celebrating Old Navy’s most iconic category—denim.
This choreographed campaign stars Precious Lee in a tongue-in-cheek celebration of denim. Directed by Philippa Price, it draws inspiration from the bold glamour of the ’50s and ’90s. Through dynamic movement and expressive styling by Dara, the campaign reinforces Old Navy denim’s staying power. Brought to life across TV, social and out-of-home, Maximal Denim was also leveraged at the New York Stock Exchange, in celebration of the brand’s 30th year.
See more: https://look.inc/old-navy-1
This professional campaign titled 'Maximal Denim Campaign 2024' was published in United States in July, 2024. It was created for the brand: Old Navy, by ad agency: Look. This 360°, Digital, and OOH Outdoor media campaign is related to the Beauty and Fashion industries and contains 3 media assets. It was submitted 6 months ago by Creative Agency: Look of Look.
Credits
Agency - Look
Director-Photographer - Philippa Price
Choreographer - Ryan Heffington
Production Company - Superprime
Managing Director / EP - Rebecca Skinner
Managing Director / Sales - Michelle Ross
Sn. Exec Producer - Kate Leahy
Head of Production/EP - Matt Sanders
Producer - James Graves
Production Designer - Liam Moore
1st AD - Todd Thompson
Wardrobe Stylist - Dara
Hair - Evanie Frausto
Makeup - Alex French
Casting Dancers - Cast Partner
Casting Precious Lee - Lisa Duckworth and Greg Krelenstein
Talent - Precious Lee
Offline + Finishing - Modern Post
Editor - Will Town
Colorist - Justin Schroepfer
Post Producer - Morgan Escobar
Executive Producer - Charlyn Derrick
Sound - Sonic Union
Mixer - Kelly Oostman
Assistant Engineer - Joey Glick
Head of Production - Pat Sullivan
Photo Finishing - October
