Description
In Paraguay, there's a symbol that's repeated in thousands of homes across the country. Coincidentally, that symbol is in the logo of Paraguay's most iconic beer.
To celebrate the brand's 113th anniversary, we took this beautiful coincidence and asked Paraguayans to share with us all the ones they found.
This professional campaign titled 'Pilsen Roga' was published in Paraguay in October, 2025. It was created for the brand: Pilsen Paraguay, by ad agency: Oniria\TBWA. This Ambient and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Agency: Oniria\TBWA
Client: Pilsen
Chief Creative Officer: Camilo Guanes
Creative Director: Manuel Rolón
Creative Team Leader: Abel Lesme
Creative Team: Maria José Enriquez, Mónica Bernal
Account Management: Lucía Arévalos
Project Managers: Valeria Carmona, Joaquin Guanes
Production team: Danilo Vega
Production Company: Barraco Films
Photography: Sebastian Sorera
Marketing Management: Bernardo Troche / Yle Peralta
