Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.
In Pakistan, there is only 7% of female representation in the school curriculum. This groundbreaking campaign 'Mein Choti Si Aik Ladki Hoon' (I am a little girl) has created a movement and inspired policy-makers to revise the curriculum to a more balanced syllabi -for the first time in Pakistan's history.
To kick off the initiative, Lifebuoy Shampoo and GREY Pakistan revisited Jameeludin Aali's iconic children's poem, which is told from a male perspective. The original poem has been part of the school curriculum through the ages to encourage and motivate all children.
Zehra Nigah, a much-loved and critically acclaimed Pakistani literary figure, has rewritten the poem through a female lens, aiming to inspire young girls to also dream big.
This professional campaign titled 'Mein Choti Si Aik Ladki Hoon (I am a little girl)' was published in Pakistan in April, 2022. It was created for the brand: Lifebuoy Shampoo, by ad agency: GREY Pakistan. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago.
Agency: GREY Pakistan
CEO: Sara Koraishy
NCD: Yawar Iqbal
Chief Comms: Huma Qureshi
Business Director: Nadir Zia
Senior Account Manager: Mushtaq Abdullah
Creative Group Head: Mehr Hamid
Creative Managers: Iman Abro, Gulrukh Rizvi
Social Media Manager: Laila Rizvi
Creative Director Design: Saad Saif
Gen Z Consultants: Ziyad Broker, Zeina Broker
Director Beauty & Personal Care: Asima Haq
Marketing Manager Hair Care: Zaeem Azhar Khan
Brand Manager Lifebuoy shampoo: Faizan Zaheer
Assistant Brand Manager Lifebuoy Shampoo: Marium Khan