Description
Paraguay is a landlocked country known for its high temperatures throughout the year. Being over 1,000 km from the coast, its inhabitants must find other ways to cool down. Pilsen, the national beer, proudly shows that despite lacking access to the sea, it offers the best way for all Paraguayans to stay refreshed.
This professional campaign titled 'Landlocked, yet with acces to the best beer' was published in Paraguay in July, 2024. It was created for the brand: Pilsen Paraguay, by ad agency: Kokū. This Ambient and Print media campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Koku Paraguay
Production Company: Pilsen, ABinBev.
CEO: Giovanni Almada
CCO: Sebastián Codas, Daniel Caballero
Account Manager: Renata Rojas
Art Director: Amadeus Ferreira, Eduardo Vago
Copywriter: Michael Leitmann, Alejandro Duarte
Digital Art: David Moral
Photo Coverage: Sara Centurión
