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Kuling

The Mud Runway

Agency: Eljest Agency

Description

Fashion weeks all over the world have long been criticized for unhealthy beauty standards and unsustainable events. In connection to Stockholm Fashion Week in September, a project named The Mud Runway was therefore arranged – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.

Every year, over 40 different fashion weeks take place around the world. With its focus on art, beauty and glamour it has, however, been criticized from time to time. Among other things for unhealthy beauty standards, elitist structures and unsustainable events.

In connection to Stockholm Fashion Week in September, The Mud Runway was therefore created – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.

This professional campaign titled 'The Mud Runway' was published in Sweden in September, 2022. It was created for the brand: Kuling, by ad agency: Eljest Agency. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 7 days ago.

Credits

Team, Kuling:
Viktoria Disenvall, Marketing Consultant
Erika Lindahl, Head of Purchasing
Nate Travers, Head of Growth
Sanna Geiding, Head of Proprietary Brands
Maria Roussakis, Product Manager Fashion

Team, Eljest Agency:
Sara Mannerström, Creative Production Manager
Sofi Widolf, Head of Art
Martin Mentell Widolf, CEO
Filip Skoglund, Digital Creative
Erik Ström, Creative Director
Jesper Sjöström, Creative Intern

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