Do you know the difference between a 3, 4 or 5 star hotel? What if you could choose an option with 5 billion of them? With this new hotel you get benefits such as sleeping under a starry sky, high up in the mountains and having more animals than humans as neighbours (there are only 5 tents with room for 2 people in each). The hotel staff points out that “all the units have a view of the mountains, at the end of the day the view is to the sunset and at night to the billions of stars.”
"A hotel needs to meet many requirements to have 5 stars, we seek to include all of them in our version of a hotel, but in a very Patagonia way and we also add other experiences such as: watching the sky in the company of a specialist, preparing your own bread and enjoying a dinner made outdoors, with a ground fire parrilla. Eduardo Fernandes, Marketing Strategist at Cerveza Patagonia
"We are inviting people to get out of the routine and, in a way, making a provocation to leave aside the 'luxuries' of a traditional hotel to connect with what really matters, because the 5 Billion Stars Hotel is an invitation to discover new moments. We discovered, in research done in partnership with Pinterest, that the search for natural landscapes and outdoor experiences grew a lot in 2022, and we brought this to our hotel", explains Thiago Leitão, head of marketing for Cerveza Patagonia in Brazil.
This professional campaign titled '5 Billion Star Hotel' was published in Brazil in August, 2022. It was created for the brand: Cerveza Patagonia, by ad agency: Beta Collective. This Ambient, Experiential, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 3 months ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.
Creative Collective: Beta Collective
Creative Director: Bernardo Tavares
Senior Art Director: Leandro Bechara
Senior Copywriter: Bernardo Tavares
Executive Director: Gustavo Silveira
Executive Producer: Alice Ventura
Field Producer: Gustavo Massola
Photographers: Alexandre Suplicy, Gustavo Massola & Lucas Tomazzoni
Client: Ambev (Cerveza Patagonia)
Marketing Team: Gabriela Gallo, Thiago Leitão, Eduardo Fernandes, Andre Guide
Producer: Samantha de Freitas Vieira