Description
In July and August, a lot of people hit the road to go on holiday. The number of fires along the way goes up because of cigarette butts thrown away. This campaign tries to raise awareness and change this behavior in an "impactful" way.
This professional campaign titled 'The Meteor' was published in France in August, 2024. It was created for the brand: #BinItAtTheRightPlace, by ad agency: Babel. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Babel, Paris, France
Creative Director: Jean-Laurent Py
Art Director: Melchior Neyrand
Copywriter: Thibaud Genevois
