Think Again
Not an Apple
Description
The ViewSonic ColorPro VP88 Series film campaign, “The Match To Your Mac,” is built on a simple, playful insight: lean into Apple loyalists rather than compete with them. Instead of relying on specs or metrics, the spots tap into the culture of Mac lovers and have some fun with their passion, while showing how the VP88 Series just might fit their world both aesthetically and technically.
This professional campaign titled 'The Match To Your Mac ' was published in Taiwan in November, 2025. It was created for the brand: ViewSonic, by ad agency: ViewSonic In-House. This Film medium campaign is related to the Electronics, Technology and Office Equipment industries and contains 2 media assets. It was submitted 16 days ago by Director: Kiran Koshy of Raucous Content.
Credits
Brand: ViewSonic
Campaign: The Match To Your Mac
Films: Think Again, Not an Apple
Client: ViewSonic Global
CEO – James Chu
COO – Bonny Cheng
CoS – Kevin Chu
GM of Monitor BU – Oscar Lin
VP, Product & Marketing – Sally Wang
Global Creative Marketing Director – Tricia Ting
MarCom Director (North America) – Kenneth Mau
Creative Services Director (North America) – Kevin Hertfelder
Senior Product Manager (North America) – Jenny Lopez
Marketing Associate Manager of Monitor BU – Angela Szu
Product Marketing Lead of Monitor BU – Chloe Lai
Group Creative Director – Blythe Lin
Assistant Video Director – Ruey Hseu
Senior Art Director – BD Yang
Art Director – Eddie Chang
Senior Content Strategist & Writer – Julien Villatte
Content Strategist & Writer – Patrick Rocha
Senior Copywriter – Jeremy Chin
Production: Directors Think Tank, Kuala Lumpur
Director: Kiran Koshy
EP: Pete Singh
Producer: Zax Loo
DOP: Kenz Koh
AD: Jeremy Zainal
Production Designer: Jesjin Singh
PA: Mimi
Talent: Emily Elisabeth, Jacob Weber, Kyle Young
Post: Tankers, Kuala Lumpur
Post Producer: Sivagamy Jeevapragasam
Editor: Daz
Colorist: Katelynn Tan
Mix: Rodney Thomas, Cleo Pau
