The Finchers

Agency: Caveat


Hybrid creative studio, Caveat, launches their latest campaign for visual solutions company, ViewSonic, and it's not what you'd expect. The Finchers, a ViewSonic Production, is being marketed as a new situation comedy, featuring "America's new favorite family in a commercial."
The campaign plays on classic sit-com tropes, techniques and styling from the genre. The brand wanted to provide a light hearted moment of entertainment for viewers with The Finchers, and Caveat leveraged the opportunity to turn branded content on its head with the fully integrated, 360 campaign. A microsite for The Finchers can be seen at

This professional campaign titled 'The Finchers' was published in United States in November, 2020. It was created for the brand: ViewSonic, by ad agency: Caveat. This Content medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 3 years ago.


Advertising Agency: Caveat, Santa Monica, United States of America


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