Description
Costa Rica commemorates 77 years since the abolition of its army, a historic decision that forever shaped the country.
While much of the world grew up playing war, Costa Rica learned to play in peace. Yet the traditional plastic toy soldiers that generations grew up with had never reflected that uniquely Costa Rican identity… until today.
That’s why Grupo Purdy, the country’s largest automotive dealership, presents the Peace Soldiers, a symbolic reinterpretation that celebrates the 1948 decision and reminds us that, in Costa Rica, abolishing the army was always the right path.
This professional campaign titled 'Peace Soldiers' was published in Costa Rica in December, 2025. It was created for the brand: Grupo Purdy, by ad agency: Garnier BBDO. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 23 days ago.
Credits
Sergio Chinchilla Yoshua Leon Ana Chinchilla Adriana Astua Jorge Rosales Josué Barrantes Sebastian Gonzalez Gabriel Cartín Stacy Marie Peña Fiorella Zúñiga Shirley Espeleta Tomas Jankovich Erick Pérez Diego Juárez Mosh D.Hinez Kaiju Creators Maria Jose Fernandez Wady Calvo Pablo Chaves Walter Benavides Israel Tejeda Chepe Antillón
