Our garbage on earth always ends up in the sea.Surgical masks are the new plastic bags. 3.4 billion of them are thrown away daily around the world. They are the first thing we encounter in nature after lockdowns, almost as if they exited confinement before human beings. As they are now part of our daily lives, we need to consider their usage and second lives very carefully, before they all end up in the sea, causing the disastrous effects they are starting to have on wild life.
This professional campaign titled 'The Masks' was published in France in July, 2021. It was created for the brand: France Nature Environnement, by ad agency: L'Associe. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago by Managing Director: Gilles RIVOLLIER of L'ASSOCIÉ.
Advertising Agency: L'ASSOCIÉ, Paris, France
President: Gilles Rivollier
Creative Director: Mark Forgan
Creative Director: Jamie Standen
Photographer: Gilles Rivollier
Account Executive: Anne-Laure Compas
Cgi: Christophe Huet / Asile
Typographer: Priska Armel