The 'M' Effect

Agency: TBWA


A McDonald's tribute to kids staring out windows in 2020

This professional campaign titled 'The 'M' Effect' was published in Belgium in December, 2020. It was created for the brand: McDonald's, by ad agency: TBWA. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 3 years ago by Jeremie Goldwasser of TBWA Belgium.


Advertising Agency: TBWA Belgium, Brussels, Belgium
Art-Director: Thibault Castaing
Copywriter: Gil Gauniaux
Art-Director: Marie-Laure Cliquennois
Jeremie Goldwasser: Creative Director
Client Service Director: Geert Potargent
Account Manager: Line Martens
Photographer: Jef Boes


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