What One Needs

Agency: DDB


Volkswagen is not about cars anymore. It's about people. So we decided to set up a philosophical conversation on what one needs in life. We used the poem of one of the famous poets of Soviet-era Robert Rozhdestvensky who focused on things that every person needs. We used the heritage but modernized the approach of talking about what we all want from our lives. Surprisingly, Volkswagen is the brand that connects us with our needs in the modern world: with families, with friends, with nature, with inspirational roads, and many others.

This professional campaign titled 'What One Needs' was published in Russia in December, 2020. It was created for the brand: Volkswagen, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: DDB Russia, Moscow, Russian Federation
Creative Director: Vadim Sesyunin
Senior Copywriter: Tanya Moseeva
Senior Art Director: Polina Krasnova
Client Service Director: Nadiya Daksheva
Client Service: Eugenia Soldatova
Senior Producer: Asya Gracheva
Director: Max Luz
DP: Cezary Zacharewicz
1st AD: Alex Smoliar
Assistant Producer: Victoria Vaschinskaya
Line Producer: Danila Bushunov
Executive Producer: Aleksandra Naumova
Production Service: Melih Kokucu, Birol Akbaba / DEPO Film
Editors: Jack Williams / The Assembly Rooms, Vladimir Boboshin, Kirill Checkalin
Color grade: Thomas Mangham / The Mill
Sound Design: Dennis Beckmann
Music: FEYR, Dennis Beckmann
Post Production Producer: Elia Kunafina


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