The Lysoformeros

Agency: Ogilvy Argentina


How does a brand celebrate 100 years in the country in a pandemic? SC Johnson asked itself that question and it answer aligned perfectly with the purpose of the brand: Lysoform eliminates 99.9% of viruses and bacteria so that everyone can enjoy more and have peace of mind, and in these days of sports and entertainment events cancellations, what the Argentines wanted the most was to enjoy them again. The brand was there to make it happen.

This professional campaign titled 'The Lysoformeros' was published in Argentina in March, 2022. It was created for the brand: Lysoform, by ad agency: Ogilvy Argentina. This Experiential medium campaign contains 1 media asset. It was submitted about 2 years ago.


Agency: Ogilvy Argentina
CEO: Maximiliano Maddalena
COO: Constanza Archain
CCOs: Rodrigo Isaia, Alejandro Garone
Creative Directors: Sergio Río León, Ezequiel Irureta
Art Director: Catalina Menéndez
Copy: Mercedes Espósito
Account Director: Vanina Vainstein
Account Executive: Belén Delor
Agency Production Director: Gastón Sueiro
Agency Producer: Julieta Neumarkt, Yamila Achkar
Production Company: AV HUB
Director: Joaquín Vilaró, Nahuel Varela
Photography Director: Leonardo Val
Art Director & Wardrobe: Natalia Quevedo
Executive Producer: Mariano Schiumerni
Producer: Alejandro Nanton, Guillermo Pineles
Post Producer: AV HUB
Post Coordinator: Joaquín Vilaró
Edition: Floro Aramburu
Color: Ignacio Di Martino
Voice: Lucas Medina
Sound Design: Cinestesia
Music Production Company: Supercharango

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