Tasty Fruit

Agency: Camp Lucky


An all-natural, CBD-infused beverage, MAD TASTY is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, MAD TASTY’s first campaign needed to be as sparkling and unconventional as the brand itself. To deliver on this promise, MAD TASTY turned to Camp Lucky as a creative partner for an irreverent, vibrant campaign. The hero spot, “Tasty Fruit” goes down like a 1990’s sun-splashed commercial turned on its head, complete with a music track that’ll get stuck in your brain. The campaign is launching in parallel with National Stress Awareness Month, with year round levity and chill in mind.

This professional campaign titled 'Tasty Fruit' was published in United States in April, 2022. It was created for the brand: MAD TASTY, by ad agency: Camp Lucky. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 2 years ago.


Creative Studio: Camp Lucky
Writer / Director: Adam Littke
Composer: Justin Tapp
Executive Producer: Brandon Tapp
Post Producer: Kendall Kendall
Editor: Sai Selvarajan
Colorist: Neil Anderson
Sound Design: Scottie Richardson
Director of Photography: Andrew Hajek
Art Director: Michelle Bond
Art Director (Tabletop): Ian Kasnoff
Special Effects (Tabletop): Bradley Metcalf
Gaffer: Matt Shanahan
Key Grip: Jason Sherman
Stylist: Jai Midgette
Casting Director: John Williams


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