ADVERTISING

Made by Dyslexia

Dyslexic Thinking

Agency: FCB Inferno

Description

It’s official – as of today, Dyslexic Thinking is now recognised as a skill by LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option to add ‘Dyslexic Thinking’ to their profile.
In another incredible step forward, Dictionary.com has confirmed it will add “Dyslexic Thinking” as an official term, noting its “strengths in creative, problem-solving and communication skills”
Sir Richard Branson announced the movement today, inviting others with Dyslexia to join him in adding the skill to their LinkedIn profiles.
New campaign video sees high profile individuals including Orlando Bloom, Maggie Aderin-Pocock, and Soho House founder Nick Jones reflecting on the value of Dyslexic Thinking in their careers
Charity Made By Dyslexia are the driving force of the campaign; they celebrate five years of groundbreaking research and campaigning with this monumental milestone
The charity’s 2021 report showed that Dyslexic Thinking skills exactly matched the skills needed for the future as defined by the World Economic Forum

This professional campaign titled 'Dyslexic Thinking' was published in United Kingdom in April, 2022. It was created for the brand: Made by Dyslexia, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Advertising Agency: FCB Inferno

ADVERTISING

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