A year ago, one of the most brilliant players this world has ever seen passed away, Diego Armando Maradona. In this context, CONMEBOL launched a tribute on behalf of the South American soccer, so that Diego would always be held up high and continue to shine just as he did when he was alive. The idea came from no other than the agency led by Martin Mercado, Mercado McCann.
In the coordinates RA: 12h 08m 21.5s DEC: -50° 50' 16.8", there’s a star full of glistening milestones for soccer named Maradona*.
Because he shone on Earth, now he will shine in the sky. That is the concept from which this tribute emerged.
This professional campaign titled 'A star named Maradona' was published in Argentina in December, 2021. It was created for the brand: CONMEBOL, by ad agency: Mercado McCann. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 10 months ago.
Advertising Agency: Mercado McCann, Argentina