ADVERTISING

Philco Predicta

Hermit

Agency: Don

Description

Philco was launching Predicta, a new home appliance product line with technology "of the future". And if we are talking about the future and technology, we all have the same concern: a possible rebellion of machines against humanity. For this reason, we launched this line with the first warranty in case of rebellion. In the spot, a scientist that became a hermit warns humanity about the danger of machines. A piece with an epic tone (and why not say it, somewhat worrying) that ended with a reassuring message: Don't worry. If the machines rebel, we’ll give you your money back.

This professional campaign titled 'Hermit' was published in Argentina in December, 2021. It was created for the brand: Philco Predicta, by ad agency: Don. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Executive Creative Director: Rafa of DON.

Credits

Advertising Agency: DON, Buenos Aires, Argentina

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.