Philco was launching Predicta, a new home appliance product line with technology "of the future". And if we are talking about the future and technology, we all have the same concern: a possible rebellion of machines against humanity. For this reason, we launched this line with the first warranty in case of rebellion. In the spot, a scientist that became a hermit warns humanity about the danger of machines. A piece with an epic tone (and why not say it, somewhat worrying) that ended with a reassuring message: Don't worry. If the machines rebel, we’ll give you your money back.
This professional campaign titled 'Hermit' was published in Argentina in December, 2021. It was created for the brand: Philco Predicta, by ad agency: Don. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Executive Creative Director: Rafa of DON.
Advertising Agency: DON, Buenos Aires, Argentina