The Treecording

Agency: AKQA


Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.
So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.
Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.

This professional campaign titled 'The Treecording' was published in Argentina in November, 2021. It was created for the brand: Coca-Cola, by ad agency: AKQA. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 2 years ago by UMBERTO BASSO of AKQA SRL.


Advertising Agency: AKQA, Milan, Italy
Production Co: Happy Finish
Creative Director: Matteo Lazzarini
Creative Director: Massimiliano Degli Uberti
Senior Copywriter: Giorgio Schirripa
Senior Art Director: Pierpaolo Bivio
Copywriter: Lucas Arantes
Art Director: Vinny Couto
Head Of Strategy: Lorenzo Foffani
Strategist: Thaina Bergmann
Client Service Director: Paolo Mussi
Account Director: Angela Azzi
Operation Lead: Davide Sartor
Senior Content Marketing Manager: Carolina Cazzulani
Program Manager: Stefano Girardi
3D Artist: Fabio Taurisano


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.