MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.
Planner Johan Rynell
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
This professional campaign titled 'The Lovinator, The thirsty kid, The Lovinator, Rhyme-inat...' was published in Sweden in June, 2012. It was created for the brand: MER, by ad agency: McCann. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted over 10 years ago.
Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin