The Swedish Dementia Association

The Lost Property Box

Agency: Pool


A specially designed box for lost property was made and sold to restaurants, spas and museums to raise money for research about dementia. Items that no one claimed, were sold for the benefit of dementia research.

This professional campaign titled 'The Lost Property Box' was published in Sweden in November, 2013. It was created for the brand: The Swedish Dementia Association, by ad agency: Pool. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Gustafsson
Copywriter: Ulf Rönnbäck
Account Manager: Therese Andersson
Photographer: Marcus Kurn/Sylvie
Additional credits: Södermalms snickeri, Silkscreen i Solna

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