In this year’s Christmas campaign, Sweden's largest women's shelter – All Woman’s House – remembers the women lost to domestic violence in 2021 with a traditional Swedish Advent candle.
Last year, 24 women were murdered in Sweden, many by someone close to them. In acknowledgement to these dark statistics, All Woman’s House produced an Advent candle – The Lost Light – with 24 names, one for each woman who was murdered in 2021. The Advent candle is a deep rooted tradition in Swedish households and an important countdown until Christmas Eve, the 24th of December. The candles usually hold the number 1 to 24 representing the days, but this year All Woman’s House added a name to each number.
This professional campaign titled 'The Lost Light' was published in Sweden in December, 2022. It was created for the brand: Alla Kvinnors Hus, by ad agency: Familjen Sthlm. This 360°, Integrated, and Outdoor media campaign is related to the Other and Public Interest, NGO industries and contains 6 media assets. It was submitted 9 months ago.
Nina Amjadi, CEO
Karin Hamberg, Hanna Ternström Client Director
Annika Elfving, Account Manager
Oskar Ferm, Art Director/Creative Lead
Lia Merkel, Copywriter/Creative Lead
Elin Eskilsson, Designer/Design Lead
Johan Helander, Creative Director
Johan Olsson, Graphic Designer
Anders Wikström, Final Art
Josefin Svensson, Philip Israelsson, Copywriter intern
Alexandra Karsberg, Micaela Gyllerström, Art Director intern
Henrik Berglund, Photographer
KJ Sanfer, Motion Designer
Filip Tomic, Paid Media Manager
Julia Cederblad, Paid Media Manager intern