Ponysaurus Brewing Co.

Pizza With A Point

Agency: Baldwin&


Ponysaurus Brewing Co. has always had a point of view on things. And with the addition of their own brand of pizza, they decided to show off how well-rounded their pies are by sharing the 360 points of view they hold dearest, printed across four unique long-copy pizza boxes.

Each of the designs contains 90 hot takes - some funny, some in support of social justice, some mind bogglingly specific, some super sincere. When you put all four boxes together, you not only complete the 360 degrees of pizza roundness, but you also earn a free beer.

The boxes direct people to take the debate online. “Disagree to agree? Let’s talk about it: #PizzaWithAPoint”.

Pizza With A Point launched on National Pizza with the Works Except Anchovies Day. A strangely fitting holiday since 360 points of view is certainly the works, and not a single one concerns anchovies.

Coming in at over 4,000 words, it’s the most copy ever printed on a pizza box. But as the boxes themselves admit, “Reading is hard. Let us do it for you,” directing people to Pizzabox: The Audiobook where a professional voice talent reads all 360 points of view. Check it out at

This professional campaign titled 'Pizza With A Point' was published in United States in November, 2022. It was created for the brand: Ponysaurus Brewing Co., by ad agency: Baldwin&. This Audio, Design, and Print media campaign is related to the Alcoholic Drinks and Food industries and contains 11 media assets. It was submitted 5 months ago.


Agency: Baldwin&, Raleigh, North Carolina, USA
Executive Creative Director: Mitch Bennett
Director of Design: Jen Matthews
Designer: Jenny Thackham
Studio Artist: Regan Wood
Associate Creative Director: Scott Chalkley
Director of Project Management: Tonya Martin
Photographer: Bob Ranew
Photographer: Nathan Nichols

Writer: Alexa Ingle
Writer: Caity Barnes
Writer: David Baldwin
Writer: David Dykes
Writer: Donnine Canamar
Writer: Emily Watson
Writer: Greta Bennett
Writer: Jen Hazelett
Writer: Jen Matthews
Writer: Jenny Thackham
Writer: Jerry Bodrie
Writer: Kateri David
Writer: Kelly Reed
Writer: Kevin Grealey
Writer: Lauren Stanton
Writer: Matt Wood
Writer: Mitch Bennett
Writer: Phil Simons
Writer: Regan Wood
Writer: Renée Tufillaro
Writer: Scott Chalkley
Writer: Troy Harris II


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