A survey states, over 46% of people aged 16-24 in the UK don’t prefer reading in their free time. With even fewer classic literature being picked up every day — the youth tends to feel distant from the tone of these century-old texts.
On the other hand, subcultures like the world of skate and hype are a way of life for them. So, we take to the streets, hosting an exclusive ‘drop’ in collaboration with Palace Skateboards.
The Lit Drop project aims to create an interactive, literary experience of London – seen through the eyes of 19th-century authors and their greatest works.
This student campaign titled 'The Lit Drop' was published in Germany in July, 2022. It was created for the brand: Penguin, by ad school: Miami Ad School Europe. This 360° medium campaign is related to the Education, Media, and Sports industries and contains 5 media assets. It was submitted about 1 year ago by student: Nithika Romy of Miami Ad School Europe.
Advertising Agency (School): Miami Ad School Europe
Art Director: Nithika Romy
Copywriter: Riona S Roy