ADVERTISING

Suntory

STRONG FIGHTER

Agency: Dentsu

STRONG FIGHTER

Description

Copy & lyrics :

Hey! Hey! Strong Fighter!
Keep Bubbly! Make a Future Sparkling! Go Ahead! Strong Fighter!!
Hey! Hey! Strong Fighter!
Keep Bubbly! Make a Future Sparkling! Go Ahead! Strong Fighter!!

Beyond the Strongest.Aim beyond stimulation.
Find a better soda than mine.

The design of the bottle is cracked.Open the cap.
If you want stimulation, open the cap right now.

Guile's crouching in the corner.
I wonder how long he's gonna wait.
Zangief can't get close enough.
Zangief's wounds are increasing. But he keeps moving forward.
Turn the lever one turn, it's Screw Pile Driver!

Hey! Hey! Strong Fighter!
Keep Bubbly! Make a Future Sparkling! Go Ahead! Strong Fighter!!
Hey! Hey! Strong Fighter!
Keep Bubbly! Make a Future Sparkling! Go Ahead! Strong Fighter!!

Hold up your phone to play Strike II!
Can you perform that special move?
Experience the "Drinking Arcade"!

Suntory THE STRONG

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Collaboration advertisement between SUNTORY's carbonated water "THE STRONG" and CAPCOM's Street Fighter 2.
The character who became "stronger" by drinking the soda water unleashes his strongest special move. We also developed a game that can be played with AR. By scanning the product package, you can enjoy the game for free. There are also special moves only for this game.

This professional campaign titled 'STRONG FIGHTER' was published in Japan in July, 2022. It was created for the brand: Suntory, by ad agency: Dentsu. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 2 months ago by Creative Director: Shimano Yusuke of dentsu.inc.

Credits

Advertising Agency : dentsu , Tokyo , Japan
Production Company : AOI.Pro, Atali , Dentsu Promotion Plus
Creative Director + Copywriter : Yusuke Shimano
Art Director : Shun Kawaharada
Planner : Ryu Furukubo
Producer : Masaomi Watanabe
Account Executive : Shinichiro Fujimoto, Kinuko Saito

Mahavir Cow & A...

ADVERTISING

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