Hip hop is lit

School: DMJX


To re-imagine the role of books and authors, we must re-imagine what it means to be literary. Once anyone can be so, books will be for everyone.

This student campaign titled 'Hip hop is lit' was published in Denmark in July, 2021. It was created for the brand: Penguin, by ad school: DMJX. This Integrated medium campaign is related to the Education, Public Interest, and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by Sophie Amalie Fälling.


Advertising School: DMJX, Copenhagen, Denmark
Creative: Sophie Amalie Fälling

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